R
unning a successful business is challenging which is why finding the right marketing strategy is crucial for effective lead generation. Strategic marketing can boost your growth and increase your sales significantly if done right. The following are key ways how strategy marketing can help increase lead generation.

#1 Social Media

You cannot ignore the importance of social media. Instagram and Facebook marketing is playing a major role in the success of different businesses as it builds your brand image. Some companies were built solely on social media platforms and have out competed their competitors through consistent marketing campaigns. This can be intimidating initially, however as momentum gains, you'll find social media posting to be easier for you over time. Post content you find useful to help your audience learn more about you, your business or your situation. By giving value to your audience first, people will engage with your brand and buy your product/service.

#2 Make Video Tutorials

Video tutorials are trending and are one of the most successful ways to advertise your business. People learn more often through videos which is why video content is popularly increasing. More and more companies promote their business through video content on their website and social platforms everyday. Addditionally, Step-by-step tutorials are also in fashion through animated videos. The more effective your video is in representing what your business stands for, the more value you bring. This helps your brand’s visibility leading to an increase in your sales overtime. Today, YouTube is the second largest search engine in the world after Google. Youtube continues to grow daily as content from around the world is uploaded, liked and shared every second of every day.

#3 Start Blogging

If you do not have a blog for your business, you need to create it right away. Users online are now constanly building communities with one another online as their interests align through Social Platforms. Most people think that social blogs lack vision. The truth is that your blog will be like an infertile land until you start planting your content and watering it daily through the consistent blogs you publish online. Give people value first and become an expert in your respective niche. This give you credibility and authority as a business. Blogging is shown to be one of the best marketing strategies you can use for lead generation in 2019

#4 Understand Search Engine Optimization

This is a marketing area people are very passionate about. However, many people are also frightened by this area of marketing. When you learn to use SEO in the right way, the sky is the limit for you and your business. Don't use spam keywords. This is one of the very common mistakes made by most people. Instread, create your own content for others to read which are also optimized with search engines like Google. Make sure everything you deliver is insightful, engaging and unique as this adds significant value.

#5 Leverage Influencers

If you want to spread the word and increase your visibility on social media quickly, you should consider leveraging influencers. The key however is to find the right influencer which has following from demographics that are part of your primary target market. You do not have to go with influencers with millions of followers rather ones with thousands of followers which are more targeted in relation to your primary target market. It's not just about posting your message. It's about spreading your message to the right consumer base. If you manage to do it right, it is likely to reach a large audience for a low cost with a high potential benefit for your business.

Strategy marketing can help increase your sales significantly however it is important to use the right strategies with proper execution through all marketing efforts.