igital marketing is the way businesses are now scaling themselves throughout the world. No one can deny the power of effective marketing as not only is Digital Marketing cost effective, but it has the potential to reach a bigger and wider audience. An effective marketing and advertising campaign can meet the needs of any business and increase the demand for your product or service exponentially. However, times have changed, the need for marketing still largely exists but the way a business develops their marketing strategies have changed.

Many new trends and digital marketing strategies are evolving in the current era of advanced technology. These days you need to maintain a Digital Footprint on Social platforms in order to increase the awareness and marketing potential of your business. There are different ways which one can use to market the business, but it has to be done strategically and consistently.

The following are good practices for your business to adapt:


Chatbots is the new trend and is found on most modern websites or online pages. This is seen across commercial websites, mobile apps and news feeds as well. They can be used for a variety of purposes but are most often used to answer simple questions or promptly be available for the user.

Chatbots are a significant part of Digital Marketing in 2019. Many customers prefer to interact with chatbots because they respond quickly, memorize the history of their purchases and are conveniently available. The virtual assistants provide excellent customer service, meet customer expectations and automate repetitive tasks, which means you can focus on more important functions of your business without missing out potential leads.

Programmatic Advertising

Programmatic Advertising is the use of Artificial Intelligence (AI) to automate the purchase of Ads so that you can target specific audiences. For e.g., bidding or real-time bidding is a type of Scheduled Ad purchase which can help you save time while effectively increasing your marketing efforts.

This automation is much more efficient and faster, resulting in higher conversions and lower customer acquisition costs. As per the eMarketer, about 90% of digital display advertising in the US will be programmatic by the year 2020.

Video Marketing

Video marketing is a growing digital marketing strategy which is especially important for small business marketing. Live video is the new trend used by a large number of companies for product presentations, interviews, behind the scenes shoot and products manufacturing.

With affordable costs of the qualitative film cameras and smartphone cameras, businesses and marketers are turning to live video messages instead of phone calls or emails.

Interactive Content Marketing

Interactive content marketing uses technology-based communication techniques such as polls, videos, and quizzes. Interactive content marketing provides benefits like target segmentation because the main tool used is quizzes, which allows access to a specific audience and also allows the company to approach the clients professionally.

Next Generation SEO

Every year, Google consistently releases updates to allow companies improvements in their respective digital marketing practices. Tools like PageSpeed is a long series of search algorithm updates that have kept Digital Marketers alert. With the recent update, Google says it will prioritize fast-loading sites over the slow sites by categorizing them in the search results.

Digital marketing is a truth that cannot be denied. To be Competitive in 2019, you need to focus on the most important marketing strategies in your niche and use all resources to ensure your company’s success with all Digital Marketing Efforts.